Hello! After quite a bit of teasing it’s time to tell you what we’ve been keeping under our hat this year...hello DODO’s brand new sister label...Long Live The DODO!

The seed of this idea has been growing for a while now and it feels both liberating and slightly terrifying to finally be talking about it with you! We’re all becoming more and more aware of the impact we all have on the beautiful planet that we all call home. We’re sure we’re not alone in describing ourselves as total eco WORRIERS! Big High Street fast fashion brands have jumped on board this sort of “awakening” that more and more of us are having as if it’s a hot new trend, plastering eco messages across the exact thing that’s partly doing the harm. You know what? BOLLOCKS to that! We’re full on embracing slow fashion. Long Live The DODO is about breathing new love in to old clothes! It’s bright, bold, honest and unapologetic. We have sourced great quality, totally wearable vintage pieces which we are handprinting ourselves.

Each piece is totally unique...a LLTD Edition! We’re letting our creativity run a little wild too...you can expect some hello DODO flavour with a healthy dollop of added PLAY. 

So...totally one off handprinted vintage pieces, sounds expensive right?! WORRY NOT. We have your back. We aim to keep Long Live The DODO affordable...because ya know, the whole flipping point is fashion shouldn’t cost the Earth.

We also want to take you on this journey with us! The sure fire way to stay informed is to sign up to our Show + Tell newsletter (You can do that at the bottom of the page!) but you can also follow hello DODO on Instagram and also LLTD has it’s own Instagram too which will be solely about vintage. We can’t wait to take you on this journey with us and if you’re excited about our new endeavour in to super slow fashion please help us to spread the word. Long Live The DODO!

Ali, Jam, Hero & Pepper x 🐾 

First Collection Drops Spring 2021